International Business Review


Special Promotion: Comprehensive Care at KPJ Healthcare
At the Front Line of Healthcare Delivery

by IBR Malaysia
11 May 2016

Two major factors in ensuring that healthcare is effectively delivered to people who need it, when they do are quality and access. The World Health Organization (WHO) defines a well-functioning healthcare system as one with a well-trained and capable workforce, and well-maintained health equipment, facilities and technology.

In Malaysia, the healthcare sector has since been identified as one of 12 National Key Economic Areas (NKEAs) that are essential to national development as part of the Economic Transformation Project (ETP). The sector is projected to contribute RM6.59 billion to GDP, RM4.96 billion in new investments and create 26,966 jobs by 2020.

According to the Ministry of Health (MOH), while the public healthcare sector has dominated the local industry over the past decade, private healthcare services have also recorded significant growth, with a 5.8% increase between 2014 and 2015. Some of the Entry Point Projects that have been identified to drive the achievement of the goals include Mobile Healthcare Services, Reinvigorating Healthcare Travel, Institutional Aged Care and Retirement Villages.

Meeting Demand

Malaysia's healthcare tourism is increasingly being recognised for high quality services and lower prices compared with other national providers. The Performance Management & Delivery Unit (PEMANDU)—that manages the delivery of the ETP—noted that the country's healthcare travel sector has recorded a 25 percent growth annually since 2010 and continues to see double-digit increases in revenue generation and the number of incoming health travellers.

By 2020, the number of Malaysians aged 60 and above will comprise 10 percent of the country's population. This is projected to increase to 15 percent by 2030, creating social, economic and healthcare challenges to the nation. It is solutions to these challenges and more that KPJ Healthcare Berhad strives to provide.

Network of Care

Established more than 33 three years ago, KPJ Healthcare currently has a wide-reaching network of hospitals that ensures that people have access to quality medical services. Its network of healthcare centres comprises over 25 hospitals across Malaysia, with stakes in two hospitals in Indonesia and one each in Thailand and Bangladesh to meet the domestic and international healthcare needs. KPJ Healthcare also manages two retirement and aged care centres in Malaysia and one in Australia.

A network of hospitals is just one—although important—component of providing quality services. Another extremely crucial factor is a trained, distinguished workforce. KPJ Healthcare's commitment to talent management ensures a continuous building, development and nurturing of world-class talents and skilful personnel. One of the measures to accomplish this is the KPJ Healthcare University College, which was established in 1991 as a premier training institution for health-related studies.

Keeping in line with global trends and advances in ICT, the KPJ Healthcare network hospitals are equipped with impressive facilities to ensure complete safety and comfort. It also implements an innovative clinical and communications technology with a centralised network-wide system to significantly increase the effectiveness and efficiency of healthcare delivery.

KPJ Healthcare understands that a truly effective healthcare system is in the delivery and its patient-centric culture highlights best practices that helps patients feel comfortable every step of the way. Its core value of Care for Life in every operational aspect explains it all.

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